Thursday, December 29, 2011

the Resolution - Chunk 1, Part 2

 "A manufacturer of 'playlands' explains why the fast food operators built these largely plastic structures: 'playlands' bring in children, who bring in parents, who bring in money." Pg. 47

The people behind these fast food corporations are very clever to come up with ideas to make playlands in their restaurants to attract child customers. They would advertise to the childish channels like  Nickoleodeon,Cartoon Network and Disney Channel to make the McDonalds look like a fun and happy place. They would be clever and devious to bring in children thats parents would spend spend spend.
Ray Kroc and the McDonald brothers were friends and as they got to know each other Kroc convinced the brothers to the McDonalds franchise to him in order gain success. As he did that he had helped the McDonald brothers get even more richer as he traveled state through state spreading the McDonalds establishment. And while he was doing that he had befriended Walt Disney they became trusted friends, in their friendship, Ray Kroc wanted to put the McDonalds  establishment in the upcoming Disneyland.Walt Disney and the McDonalds corporation had signed a Global marketing agreement successfully and had the McDonalds famous hamburgers and french fries sold at the Disneyland, but Ray wanted to change the price by 5 cents knowing many children are going into the park.Other ideas of theirs were about spreading the word by television advertisement. The fast food industries would target Children's channels like "Nickelodeon, Cartoon Network, and the Disney Channel knowing that many kids across the country will watch and be influenced. The McDonalds the main restaurant that kids would often go to had many ways of attracting young customers. They had the idea of making giant playgrounds so that children would be attracted and spend money, and had their mascot Ronald McDonald be entertaining to attract even more customers. The Burger King, Jack in the box and the main one McDonalds Strategy was to make customers fell that that have a trusted friend.

Question;
  1. How did Ray Kroc negotiate with the McDonald brothers?
  2. Why did the McDonalds Corporation want the playlands in their restaurant?
  3. How are the McDonalds and other restaurants doing now worldwide?

3 comments:

  1. Respond:
    How are the McDonalds and other restaurants doing now worldwide?
    I think all of the fast food restaurants are doing great. It's just not competitive no more because McDonalds like took over.

    ReplyDelete
  2. Response:
    Why did the McDonalds Corporation want the playlands in their restaurant?
    We'll like the manufacturer said in the book if there's a play land children will see and tell their parents. The children bring and the parents pay as easy as that.

    ReplyDelete
  3. Response:
    How did Ray Kroc negotiate with the McDonald brothers?
    Because he wanted to make a franchise with them. With the milk shake mixers.

    ReplyDelete